{"@context":"http://schema.org","@graph":[{"@context":"http://schema.org","@type":"DiscussionForumPosting","author":{"@type":"Organization","name":"We Are Sandbox","url":"https://re.linkedin.com/company/wearesandbox"},"datePublished":"2026-07-16T08:15:04.053Z","mainEntityOfPage":"https://www.linkedin.com/posts/wearesandbox_youtubeads-paidmedia-ppc-activity-7483434012552777728-dA2i","text":"More impressions won't save your campaign. The right frequency might.\n\nGoogle expanded its reach and frequency controls to video campaign groups. You can now set one frequency goal across multiple video campaigns while keeping individual budgets and creative.\n\nThe interesting part is the data. In Google's own testing, a video exposure frequency of 2.7 times per week drove a 19% lift in ROI.\n\nTranslation: more impressions is not the goal. The right number of impressions is.\n\nMost accounts we audit are over-serving. The same people see the same ad too many times. It burns budget, wears out the audience, and infl
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{"@context":"http://schema.org","@graph":[{"@context":"http://schema.org","@type":"DiscussionForumPosting","author":{"@type":"Organization","name":"We Are Sandbox","url":"https://re.linkedin.com/company/wearesandbox"},"datePublished":"2026-07-16T08:15:04.053Z","mainEntityOfPage":"https://www.linkedin.com/posts/wearesandbox_youtubeads-paidmedia-ppc-activity-7483434012552777728-dA2i","text":"More impressions won't save your campaign. The right frequency might.\n\nGoogle expanded its reach and frequency controls to video campaign groups. You can now set one frequency goal across multiple video campaigns while keeping individual budgets and creative.\n\nThe interesting part is the data. In Google's own testing, a video exposure frequency of 2.7 times per week drove a 19% lift in ROI.\n\nTranslation: more impressions is not the goal. The right number of impressions is.\n\nMost accounts we audit are over-serving. The same people see the same ad too many times. It burns budget, wears out the audience, and infl
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{"@context":"http://schema.org","@graph":[{"@context":"http://schema.org","@type":"DiscussionForumPosting","author":{"@type":"Organization","name":"We Are Sandbox","url":"https://re.linkedin.com/company/wearesandbox"},"datePublished":"2026-07-16T08:15:04.053Z","mainEntityOfPage":"https://www.linkedin.com/posts/wearesandbox_youtubeads-paidmedia-ppc-activity-7483434012552777728-dA2i","text":"More impressions won't save your campaign. The right frequency might.\n\nGoogle expanded its reach and frequency controls to video campaign groups. You can now set one frequency goal across multiple video campaigns while keeping individual budgets and creative.\n\nThe interesting part is the data. In Google's own testing, a video exposure frequency of 2.7 times per week drove a 19% lift in ROI.\n\nTranslation: more impressions is not the goal. The right number of impressions is.\n\nMost accounts we audit are over-serving. The same people see the same ad too many times. It burns budget, wears out the audience, and infl
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Metadata
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